![]() Mobile advertising is effective at reaching users who are not actively seeking out new products or services, which makes user acquisition essential for apps that want to grow their user-bases and communities, by extension, themselves. This is important to mobile advertisers because it allows them to reach new potential customers and tap into new markets. ![]() In the world of mobile marketing, user acquisition is the process of acquiring new users for a mobile app. ![]() User acquisition is the act of getting new users for an app through non-organic means.
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